Great Potential Marketing, Management & PR
Business Tourism Specialists: Hotels, Tourism, Conference, Events, Sales, Marketing and Management
We are delighted that President Donald Trump chose the United Nations to make a toast to our business Great Potential.
His toast to Great Potential was noticed on national and international news when he raised a glass to ‘Great Potential’.
Thank you Mr President
God Bless America.
#fakenews @tourismtyke @greatpotential
See it Here:
Great Potential is part of the How’s Business Network from the York, North Yorkshire and East Riding Local Enterprise Partnership. We’ve been involved in Pop Up Business Cafe’s and presentations at various business events. The latest How’s Business tips and advice is worth a read. Here’s an introduction, please use the links to learn more.
Are you interested in bringing more people into your local area to help increase the amount of customers you get? Working with the other people in your community, you can help create an award winning high street and bring more people to your local businesses. The HB eBook, created by business owners for business owners, is packed full of useful tips and ideas to help you become award winning too.
Download the your guide to an Award Winning High Street (http://hubs.ly/H06vwNx0)
You’ll get top tips from the people behind Bishopthorpe Road, Helmsley in Business and Pateley Bridge, all award winning streets. Find out about:
Getting the community involved
Funding tips for community investments
Ideas for events and competitions
…and much more!
Get your eBook here – (http://hubs.ly/H06vwNx0)
Great Potential will be at the Pop Up Business cafe in Boroughbridge on 23rd May.
Boroughbridge Popup Business Café
23rd May 2017
9 am – 1 pm
Best Western Crown Hotel, Horsefair, Boroughbridge, YO51 9LB
Attendees at previous Popup Business Cafes have said:
“Free, brilliant advice, no sales pitch and lots of patience for all my questions”
“Genuinely helpful advice from people who want to help and not just sell their business”
“It has restored my confidence, given me ideas about direction. An opportunity to reflect on my 16 years in business”
“I have been inspired by the excellent advice given”
Have you ever wished that you had all the answers to your business questions in one place? Well that’s what a Popup Business Cafe is.
The Local Enterprise Partnership and Boroughbridge Chamber of Commerce are packing the Crown Hotel with volunteers from the local business community. We will be one of the local experts available to give free practical answers to your questions on a range of business topics.
You are welcome to turn up when you like, leave when you like, come back again when you feel like it. It’s more like an informal cafe, than a business conference!
The event is completely free, so, come along and chat with an expert at our informal drop in sessions throughout the morning, for genuinely free business advice.
To find out more information on who else will be there, and to book your place at the Popup Business Café visit https://boroughbridgepopup.eventbrite.co.uk You’ll also find information on Twitter, follow @hows_business #popupbizcafe
See you there, John Gallery
Great Potential’s client the World of James Herriot team to visit and meet Moscow’s Herriot Fans at James Herriot Exhibition at The State Darwin Museum Moscow in Russia.
John Gallery, md of Great Potential will accompany Ian Ashton, md of the World of James Herriot to The State Darwin Museum Moscow in Russia which has set up an exhibition of James Herriot Memorabilia in honour of Alf Wight (James Herriot) whose 100th birthday celebration was held in October 2016. Ian and John will be travelling to the Russian city on 15th February where they will meet museum officials including Anna Kliukina director of the museum and Maria Scheglova, Head of the English Club of Fans of James Herriot Moscow.
News of the exhibition reached managing director Ian Ashton via an email from the Director of the State Darwin Museum Anna Kliukina who forwarded photographs of the opening of the exhibition plus a range of other images of the exhibits that have been prepared and displayed at the State Darwin Museum.
“We are extremely honoured that this exhibition has been staged and delighted to have been invited to visit. It’s amazing how many followers we have in Russia and shows just how far and wide James Herriot’s stories have reached around the world,” comments Ian Ashton, managing director of the World of James Herriot.
Alf Wight visited Russia accompanying a boatload of sheep in October 1961 and included the story of the trip in one his books “The Lord God Made them All”. The books and TV series continue to be popular in Russia, so much so that there is an ‘English Club of Fans of James Herriot Moscow’ and some members have visited the World of James Herriot.
Ian adds: “The Russian people are so enthusiastic about everything Herriot and we’ve had many Russian visitors coming to visit the area and see the places that Alf Wight based his books on. We never expected such a fabulous exhibition but it is important that we continue to develop this relationship and make the trip to Russia.”
MD Ian Ashton and PR manager John Gallery are making the trip to Moscow and have appointments arranged with several members of the Fan Club and officials at the Darwin State Museum.
“We are making the effort to learn Russian greetings and etiquette before we go but the Russians are keeping us guessing about who we shall meet. That is probably just their way but we will be presenting gifts from Herriot Country to our hosts. We are also gearing up for the cold weather and have purchased Herriot branded ‘ushanka’ fur hats to help us cope with the temperature. comments John Gallery.
New Drive Boosts Business at North Yorkshire Hotel
The Old Lodge Malton in North Yorkshire reports that business is up for summer 2015 and the hotel manager puts some of this success to the hotel’s new drive.
The hotel is a historic building and when the owners came to seek contractors to resurface the drive it was an important decision to get the right finish to ensure it would be in keeping with the hotel and its grounds.
The Old Lodge was originally built in 1604 as the Gatehouse to the Castle of Malton. It is a listed building that narrowly escaped demolition due to a family feud! Its grounds are a National Monument, due to the ancient treasures that may lie beneath.
“The new drive has become a talking point and guests both from the local community coming for dining, social occasions and weddings plus resident guests are all commenting on how impressive the new drive looks so I’m calling it ‘my drive for business!’ ” comments Eileen Lowery, hotel manager.
The new drive was installed by contractors S&B Smallman of Pontefract who specialize in tar macadam laying and surfacing including driveways and pathways, school playgrounds, car parks and private roads. The resin-based solution used at the Old Lodge has ensured a smart looking finish and is also very easy for access by people in wheelchairs.
“The solution is importantly sympathetic to the historic building and provides the management and staff with an easy to maintain surface that also looks good”. added Eileen.
For further information please contact: Eileen Lowery, hotel manager.
Tel: 01653 690570 Email: info@theoldlodgemalton.co.uk
Notes for Editors: The Old Lodge is a stunning Tudor mansion set in beautiful grounds, on the edge of the historic Market town of Malton, near Pickering, North Yorkshire with 20 en-suite rooms, all with TV, DVD/CD player, tea & coffee facilities, plus a further 8 rooms in a renovated public house about 50 metres away, called The Old Lodgings. The Old Lodge has a beautiful antique wood panelled boardroom. It has adequate natural lighting, supplemented with overhead lights and lamps, with a window that can be shuttered to block out light if necessary.
New management appointment, director of sales, to support evolving client range at Great Potential tourism and hotel consultancy.
York-based tourism, conference and hotel representation consultancy Great Potential (GP) has appointed Tracey Campbell as director of sales as it continues to strengthen its service delivery for an evolving range of clients.
Until recently, general manager at the Aston Hotel (now Holiday Inn) Darlington, previously a front of house and sales manager at Swallow Hotels and with care home experience and qualifications Tracey’s proven track record includes building and managing customer relationships that consistently exceed sales goals.
“With previous leadership positions in sales, care and as a hotel manager, Tracey brings an ideal blend of experience to this role and has a distinct understanding of how our clients sales needs can be met. Tracey will be a great asset for the consultancy’s growth strategy for 2015.” comments John Gallery, Great Potential, managing director.
The consultancy’s clients include independent hotels, tourism attractions; care homes, research projects and engineering business. Tracey’s appointment is designed to provide additional support including lead generation, relationship management and familiarisation visits.
“This is a great opportunity to work with GP’s clients and to help them to increase their business. I’m really looking forward to developing some great relationships with both our clients and their customers.” commented Tracey
About Great Potential: Established in 1999, the Great Potential consultancy has 30+ years experience in the hotel, tourism, destination and meetings/conference industry and principal director John Gallery FTS, MIH, is founder of online meetings booking tool LateMeetings.com. The company advises and mentors business leaders, provides strategic analysis, instigates positive direction and delivers innovative and practical solutions. In addition to strategic and tactical advice, services include research, PR, sales services & coaching, marketing operations and digital media.
Trusted associates provide complementary skills including training, design & print, business planning and operational management. Each project is delivered to meet client business needs using an experienced and professional team.
For further information please contact:
Tracey Campbell, Tel: 07788 927737
Email: traceycampbell@greatpotential.co.uk
or
John Gallery: Tel: 07967 032623 Email: johngallery@greatpotential.co.uk
Note for Editors: Tracey Campbell’s appointment on 1st December follows successful project management for two of GP’s clients prior to moving into this overall client relationship role.