Great Potential has helped client Denise Carter at Newton House Knaresborough to obtain a serious level of publicity with a PR initiative labelled ‘Escape from Brexit Breaks’.
Devised during a creative discussion at our regular marketing meeting with Denise, the package was issued as a news release to trade, local and regional news outlets and achieved a high level of exposure. BBC Look North TV covered the story and it was featured in local newspapers, local radio and widely viewed on social media.
Denise had a clear message to share that resonated and the outcome was excellent exposure for this high quality bed and breakfast business in North Yorkshire.