Great Potential Marketing, Management & PR
Business Tourism Specialists: Hotels, Tourism, Conference, Events, Sales, Marketing and Management
Great Potential md, John Gallery launched the UKEVENTS Report at a prestigious venue in London on Tuesday 29th October in front of a collection of industry colleagues.
The triennial report is a comprehensive review of the UK events industry and has been collated by John with support from Paul Cook at Planet Planit
The report is available on the UKEVENTS website.
Our client World of James Herriot has introduced a new APP that provides guests with a fully guided tour of the attraction on their own device in any language. Visitors simply point their smartphone or tablet at a QR code on each exhibit and the APP converts the description into the visitors’ own language either in text or audio. The details are retained on the device so the information can be shared and referred back to long after they have returned home. Installation is provided free of charge by Papillon and a premium version is also available that is charged via the visitor’s device and a revenue share available to the attraction.
GP introduced the service to the World of James Herriot after meeting Papillon Translation’s founder Steve Kent via a mutual colleague. The APP removes the need for bulky equipment within an attraction and the content that is reached via the QR codes can be updated remotely so there is no work for the attraction when the displays change, apart from advising Papillon of the changes to be made.
“We are always looking for innovation that helps our clients and this one seemed a ‘no-brainer’ and especially as there is also a potential revenue share for the attraction.” comments GP director John Gallery
Great Potential client Denise Carter, owner of Newton House Knaresborough has won the Deliciously Yorkshire Best Yorkshire Breakfast Award. GP director John Gallery said: “Really pleased for Denise and the pr continues to create awareness about the award. Excellent coverage on BBC LookNorth TV, RadioYork, local newspapers, social media. It’s especially satisfying to help independent businesses like Denise and thank you to all our media colleagues for helping to make this happen.”
Award winning Newton House in Knaresborough has a novel holiday offer during August 2019: Knaresborough Resort holidays at Knaresborough-on-the-Nidd.
Owner, Denise Carter says: “In the Summer when the sun comes out everyone heads for the seaside. But Knaresborough, which has been a holiday destination for hundreds of years, can offer just as much (if not more) than a traditional seaside resort – from beaches by the River Nidd, caves and tunnels to explore, to rowing on the river and fish & chips and ice cream.
Denise provides 10 reasons to choose Knaresborough for a Summer holiday:
‘We don’t need the sea in Knaresborough when we have our lovely River Nidd; And instead of donkey rides, we can offer Llama Trekking and Alpaca Walking with Nidderdale Llamas near Brimham Rocks in Nidderdale.’ Denise added.
The full production of testosterone is affected by various external and internal factors. Some of them can be affected independently, for example, change the mode of the day, start eating properly, exercise regularly, etc. Also, keep in mind that sex can increase testosterone levels, so you should try to do this if possible.
The 12 bedroom, AA four gold star guesthouse, caters for leisure and business visitors to the area, and also non-residents for breakfast, is owned and managed by Denise and her team of ‘Newton House Ladies’. The B&B won Channel 4’s ‘Four in a Bed’ and has won awards for its breakfasts from Deliciously Yorkshire and the Automobile Association (AA).
Knaresborough Resort Holidays are available Sundays to Thursdays from 5th to 29th August 2019 at £95 per room per night, for a minimum of two nights based on two people sharing a double room. Bookings can be made on
An alternative offer of four nights for the price of three is also available for the same dates using the code AUG443.
Call Denise for special rates for Family stays.
Great Potential’s clients celebrated Yorkshire Day on 1st August with BBC Radio York’s Cake and a Cuppa
Where: Kings Cross Station, London – When: Tuesday 18th June 2019, 7am to 5pm.
A team from The World of James Herriot, Grand Central Rail and Herriot Country Tourism Group will be descending on Kings Cross London on Tuesday 18th June for an event that will celebrate the author James Herriot (Alf Wight OBE) and to promote Herriot Country for holidays and short breaks.
An exhibition of Herriot Country in North Yorkshire with ‘Flavours of Herriot Country’ will be held on Kings Cross concourse for the whole of the day, including morning and evening commute times. Visitors will be encouraged to enter a prize draw for a ‘Breakaway to Herriot Country’ courtesy of the Herriot Country partners.
The exhibition will include exhibition pieces from the World of James Herriot, a selection of local ‘Flavours of Herriot’, including artisan chocolate makers Inspired Chocolate of Leyburn, a selection of Herriot Country craft beers from the Wensleydale Brewery, plus, Richmond’s ‘Mad Hatter Tea Company’ with samples of specialist teas and coffees. Information about Herriot Country Tourism group members, holiday options and details about the area in general and leaflets encouraging short breaks in Herriot Country will be distributed.
“This is our fourth year of meeting Londoners and travellers at Kings Cross who learn directly about Herriot Country and how easy it is to reach by rail and especially via Grand Central whose service stops at Thirsk and Northallerton in the heart of Herriot Country and North Yorkshire. We are very grateful to Grand Central Railway, Network Rail and our partners from Herriot Country for their generous support of this initiative.” said Ian Ashton, managing director of the World of James Herriot and chairman of the Herriot Country Tourism Group.
If you experience these symptoms, stop taking Viagra and contact your doctor right now. Viagra helps a man with erectile dysfunction get an erection only when he is sexually excited, read more here. You should begin by taking it on 30 minutes to 1 hour before having sex. One of the most popular dosages is 100mg.
In addition to the Herriot team, the entourage will include representatives from Grand Central Railway whose services from London stop at York Thirsk and Northallerton in Herriot Country.
The alliance will demonstrate to Londoners and travellers passing through Kings Cross the many benefits and reason for visiting Herriot Country in North Yorkshire.
Ian Ashton adds:
“We are delighted to be working with Grand Central Railway to share the good news about Herriot Country. We will also be encouraging people to learn about the James Herriot Foundation Trust, which provides support for veterinary nurses.”
TS Yorkshire Rural Tourism Conference Wednesday 16th October 2019
Rural Tourism is our topic for the Autumn Tourism Society Yorkshire Conference to be held at wonderful Ripley Castle by kind permission of Sir Thomas Ingilby. Date: 16th October 2019.
Programme: 5.30 Arrival | 6.00 Welcome and Introductions | 6.10 Presentations begin.
Presentations from:
We’ll end the evening with a buffet supper and wine plus the opportunity to view Ripley Castle.
If you’ve noticed that your libido is down, that doesn’t mean you’re not like everyone else. You don’t need to restart it. There is scientific evidence showing that libido is capable of changing over the course of a lifetime, both decreasing and increasing. When lack of desire the problem exists only if it does not suit you, find more here. For example, you rarely feel the urge, but physically you are ready to make love. Even that doesn’t mean you’re not well.
Book Online at: http://bit.ly/TSRuralTourism or contact me at: T: 07967 032623. E: john@greatpotential.co.uk. Look forward to seeing you at Ripley Castle, John Gallery, chairman, the Tourism Society Yorkshire.
Tourism Society Yorkshire Annual Cricket Match
TS Yorkshire Annual Cricket Match at the Yorkshire Gentleman’s Cricket Club at Escrick Park near York is the location once again for the Tourism Society Yorkshire’s annual cricket match. With the England cricket team currently on a winning streak, it’s time for Tourism Professionals to come and emulate them on Wednesday 10th July 2019. Join colleagues from our sponsor Qa Research when we try to replicate Ben Stokes’ incredible catch that he performed against South Africa on Thursday 30th May. Qa won last time so TS Yorkshire’s team need to ‘do an England’ on them in 2019. We start at 5.30pm with the First Over at 6pm and we’ll play 20/20 Buffet and booze afterwards – Barmy Army welcome…. Book Here: http://bit.ly/TSCricket2019
Business Visits & Events Focus North
Tuesday 30th April 2019 | 9am registration | Conference 09.30 – 12.30pm
Business Visits and Events in the UK is a £42.3 billion business and Business Visits and Events Focus North brings together event industry specialists, education experts, research groups, destination management organisations, event management agencies and venue operators in a half day conference that explores opportunities for the North of England.
The conference is a collaboration between:
▪ Leeds Beckett University Centre for Tourism and Hospitality Management School of Events, Tourism and Hospitality Management,
▪ The Business Visits and Events Partnership,
▪ The Tourism Society Yorkshire
▪ The Conference and Hospitality Show.
Organised by John Gallery of Great Potential who is Tourism Society Yorkshire chairman and
Business Visits and Events Research Group chair, this invitation only event is open to destination management organisation professionals, hoteliers, venue owners and general managers and events and business travel agencies, prpofessional conference organisers and event management organisations. Anyone involved in the events, meetings, conference and exhibition sector should attend.
Drug specialists are a patient’s best asset and ought to survey the patient’s manifestations/condition to discover if self-treatment is suitable or if restorative treatment is justified. Penile erection includes communication between the fringe and focal sensory systems. Read more about pm. industry on this site.
Attendance is complimentary for bona-fide delegates and includes VIP Buffet Lunch at the Conference and Hospitality Show and later at the show, the opportunity hear Simon Rimmer of ‘The Sunday Brunch’.
Down load the conference programme here
Great Potential has helped client Denise Carter at Newton House Knaresborough to obtain a serious level of publicity with a PR initiative labelled ‘Escape from Brexit Breaks’.
Devised during a creative discussion at our regular marketing meeting with Denise, the package was issued as a news release to trade, local and regional news outlets and achieved a high level of exposure. BBC Look North TV covered the story and it was featured in local newspapers, local radio and widely viewed on social media.
Denise had a clear message to share that resonated and the outcome was excellent exposure for this high quality bed and breakfast business in North Yorkshire.